Thank you for tuning in tonight. You can call me Chunky, and I will be your audio host for the evening. Without further ado, let's begin. For tonight's segment, I'll be talking about treacherous prospect of pricing. So, what makes pricing so finicky? I mean, it's easy right? You just price it based on what it's worth. And that is true, to a certain extent. For example, let's look at a car, and oh, I don't know, a radio station. It's a pretty nice car; nice leather seats, good sound system, built in nav and media, strong mileage, the works. How much does this car cost? Well, the raw materials, the steel, glass, rubber, whatever else, cost, let's say 20k. So the car costs 20k then, right? No, clearly not; you have a box of raw materials, not a finished product. So we have process the materials, to turn them into usable parts. Between the furnaces, the presses, the cutting bits, the drills, and the mills, this costs an extra 30k. Alright, our c